A Love Tatum Live is an in-real-time weekly shopping event on Love Tatum’s Instagram Live, that showcases a stunning array of specially chosen, pristine gemstones and jewelry, often including brand-new designs that haven’t been seen before.

Live sessions happen every Wednesday at noon, PST. But follow along in our Instagram Stories for all the sneak peeks and details. We always post a countdown prior to the Live session—just tap that countdown icon in our Story and Instagram will remind you with a notification to tune in, whenever we go live. Pretty soon you’ll be living for that “Love Tatum is going live” message!

From your smartphone (or even your laptop, tablet, or desktop computer!), click on our Love Tatum Instagram icon at any point once our Live has started. In order to make sure you don’t miss a minute, tap on the countdown we post in our stories leading up to the Live, so that Instagram will remind you when the magic happens. And don’t worry what you look like—you get to see all our beautiful gemstones, but all we see is your handle and any comments you make. (After you’ve joined the Live, you’ll see a prompt from Instagram that says, “Send a request to be in lovetatum’s live video”—you don’t need to click that!)

The average length of an LT Live is one to three hours. You can always join late and come and go as you please, but who knows what amazingness you might miss while you’re gone! If you get logged off for any reason, just join back in. We can catch you up if you think you missed something you wanted. If we have technical difficulties, check our IG Stories for details and updates.

The items on display are unique to each Live session, you’ll never see the same spread twice. Tatum chooses the gemstones and jewelry every week—inspired by her mood, the newest pieces, and whatever gemstones are calling her name, ready for their energy to be shared out in the world. One week it might be a stunning spread of pastels, inspired by a new batch of incredible pieces of amethyst. Another week it might be an ocean of blues, greens, and aquamarines, because Tatum’s loving some new Caribbean calcite. We’ll always preview Live items in our IG Stories, prior to the Live session, so you can think about what you want and be ready to claim whenever we go live. Typically we’ll post sneak peek teasers throughout the week, or at the very latest, the morning of the Live session.

Tatum goes through each piece on display. When she gets to one you want, simply comment with your name and the description of the piece you’re claiming. When she sees your claim she’ll verbally confirm that it’s yours. If multiple people are hoping to claim the same item, it goes to the first claim Tatum sees on her screen. (Just remember, if someone else gets a piece you wanted, don’t despair! It just means the universe has something else in store for you.) Sometimes Instagram can get kind of glitchy, and may try to block you if you comment a lot. But we’ve found a workaround! If it seems like Tatum isn’t seeing your claims, simply include an emoji with no spaces around it, or type “blocked” or “unblocked” before typing your claim. Don’t ask us why that works, it just does! If you’ve claimed an item, DM your email address once the Live session is over, so we can get your cart set up in our system.